Fortress Displays probably cost a bit more than you’re used to when you think of displays. We are part of a very specialized niche that requires specialized design, engineering and materials. We also place a high premium on “fit and finish” and aesthetics. There’s a tagline for a French cosmetics giant – L’Oréal – that applies to Fortress Displays. Fortress Displays cost a bit more…”Because you’re worth it.”
I’m often asked by prospective customers why they should invest in our displays. Make no mistake…they are an investment. While there are more reasons than just these four, I think these are the most compelling answers to the question. I hope you agree.
1). One thing that links us all is our desire to keep firearms off the street, out of the hands of the “bad guys.” Fortress Displays, impenetrable with sledgehammer or maul or axe, does that. No guns have been lost by our customers to the “bad guys.”
2). You’ve got a lot invested in your merchandise. Firearms are not inexpensive. Figure fifty firearms in a four-foot HS-20 display (variables impacting stocking levels include size, method of display and aesthetic focus) and you might well have $25K+ in merchandise. You want to protect that investment. No guns have been lost to “smash and grab” attacks on a Fortress Display.
3). You’re tired of investing in the time and labor involved in removing merchandise for overnight safe storage. And then having to invest time and labor to remerchandise the items the next day for the selling day. It takes time. It costs money. And it invariably, despite all the care taken, results in damage to the merchandise. Damage equals discounts. Discounts equal cost. There’s money and time to be saved when your display is your “safe.” Unlike employees, Fortress Displays work “24/7.”
4). We like cars. We like “fit and finish.” We like clean design. Put those likes together and you get a level of execution and aesthetics that would be enviable in any industry. Clean lines; bright, well-lit interiors; functional and operational ease of use; and durability. All combine to give Fortress Displays a look and feel without peer in our industry and certain to display your merchandise “in the best light possible.”
We think that the combination of benefits and attributes above, coupled with available and responsive customer service, provides the answer to the question “Why do Fortress Displays cost more than conventional displays.” Because they’re worth it. And because you’re worth it.
- HENK WOLST - Fortress Display, Sales